Sobeys Screams for Ice Cream

Proud Canadian company Sobeys Inc. is celebrating Canada’s 150 birthday with a fundraising campaign

Canadian company Sobeys Inc. is celebrating Canada’s 150 birthday with a cold-treat with the fundraising campaign called Canada Screams for Ice Cream.

On June 24, customers can visit their local Sobeys, Safeway, or IGA store in Western Canada and make a $2 donation in exchange for an ice cream treat.

“Sobeys Inc. has deep roots in Western Canada, and we can’t think of a better way to celebrate our country’s 150 birthday than with a fun ice cream event for our customers that will directly benefit the communities we proudly serve,” said Renee Hopfner, director of community investment with Sobeys Inc.

All funds raised will help provide healthy meals and snacks for more than 100 local youth-based charities across Western Canada and Sobeys will match donations raised on Saturday to a total of $100,000.

The Canada Screams for Ice Cream event will also launch Sobeys Kids Paying-it-Forward program.

The program will provide 150 kids from participating charities with a $500 gift card each to donate to a community group that has helped their family, friends, or neighbours.

Donation presentations will be made in local communities throughout the summer.