Walt Hits the Trail to the Okanagan
I don’t know if you’ve heard, but I made quite a name for myself up in the Cariboo. I cashed in from 100 Mile House to Prince George – striking gold!
But my time there ended quickly. Word sure gets around in small towns! I needed to find new ground. Wine country sounded nice this time of year, I thought. So I’m heading south. Fruit, wine, and a bushel of unsuspecting buyers. And, I could do some deals on the way!
My Walt’s Wheels website was still up and running. But, I needed to spice it up. I pulled some professional photos from real dealer websites, along with all the attached information.
Licensed dealers have to be honest in their advertising and include their dealer number. Sometimes I want a buyer to think I was a dealer. Other times, I pretend to be a neighbor selling my own car. But of course, either way, I offer prices that are too good to be true to get attention.
What if this isn’t enough? I thought. I didn’t hesitate. In big red lettering, I said it was a “Blowout Sale! Everything Must Go!” I’ll just tell the callers I was moving and needed to get rid of my entire inventory.
When they called with a car in mind from the website, I’d just tell them it’s been sold. And then I’d talk up what I actually had in stock. Older, barely working sedans! But I’d have a low price and I’d offer to meet them wherever they wanted. A perfect combination for students attending the local colleges.
And guess what, students were the perfect prey! Their mistake? They only cared about price. Most didn’t know to ask for a vehicle history report, like Carproof, or how to verify my documents. Show them a cheap price and… sold! They were too trusting and were my easiest sales ever. They had no clue that they were giving up the many protections of buying from a licensed dealer.
Once again, I hit pay dirt! My advertising lies brought many calls. Some caught on to my bait and switch system. But, as always, there were enough buyers who fell for my tricks. And, when the cars stop running – I’ll be gone.
However, I’ve learned I can stay a little longer if I keep moving. Where’s a good place to get some inventory? I thought.http://mvsabc.com/consumers/videos/watch-out-for-walt/