Lake Country amps up online presence
The District of Lake Country has recently launched a new website to support tourism and economic development in the community.
The www.okanaganway.ca website emerged as a top priority from the branding exercise conducted by the municipality last year.
“With the ever increasing role that having an online presence plays in current tourism and economic development decisions, the district is pleased to see this website in place so that we may further stand out in these highly competitive areas” said Coun. Geoff Greenwell, chairperson of the economic planning and development committee.
The district intends for the site to be updated regularly with events happening in the community.
The website also ties into the district’s existing social media program, by connecting directly to existing Twitter, Facebook, LinkedIn, and You Tube feeds.
The website is divided into three primary sections — visit, live and work.
Those sections are intended to speak to the different audiences that will use the site, while the What’s Happening and blog sections will keep those seeking current information attune to the latest events happening in Lake Country.
“I’m especially happy to see this website in place to help support existing and future Lake Country businesses, and to promote further investment in our fantastic community,” said Mayor James Baker.