TSN takes the show on the road with Celebration Tour
Canada’s biggest summertime celebration is back, as Kraft Canada and TSN embark on their fourth-annual road trip with the return of the award-winning Kraft Celebration Tour.
Canadians can nominate their community for the chance to be one of 10 stops on this summer’s cross-country tour, which features TSN’s flagship sports news program, Sportscentre, broadcasting live from Canadian communities over a period of 10 days Aug. 17-26.
Last summer, the City of Armstrong won the B.C. portion of the tour, resulting in thousands jamming into the downtown core to watch hilarious TSN anchors Jay Onrait and Dan O’Toole broadcast their show live.
As part of the tour, Kraft Canada will award each winning community $25,000 towards improvements to a local recreation facility that builds strong social ties and promotes healthy, active living in the prize-winning area.
Armstrong received $25,000 to upgrade the aging Hassen Arena.
Canadians can nominate their local community online at kraftcelebrationtour.ca and tourneedecelebrationkraft.ca until June 10.
To nominate a community, Canadians are asked to submit a short essay and up to five photos explaining why their community deserves to be a part of the tour and how the $25,000 award will improve a local recreation facility.
“For the past three years, we’ve watched as Canadians embraced the Kraft Celebration Tour with open arms, so it’s a great honour to continue giving back to communities dedicated to the betterment of their everyday lives,” said Stewart Johnston, president, TSN. “In travelling across the country and telling inspirational stories, we’ve seen how Canadians can come together to achieve great things through grassroots sports. To be a part of something like the tour that celebrates the human spirit is extremely rewarding for all of us at TSN.”
On July 1, TSN will announce the 20 finalists selected by a panel of judges. Then it’s up to Canada to decide the 10 winning tour stops via 10 intense weekdays of head-to-head online voting beginning July 9.
During the tour, fans can keep up with the cross-country adventure on social media by visiting and liking the tour Fan Page on Facebook, and by following the tour’s personalities on Twitter. Official Twitter hashtags for the tour include #kraftcelebrationtour and #tourneedecelebrationkraft.