News

New tourism strategy unveiled for region

After two years of intensive discussions and research, the Thompson-Okanagan Tourism Association has launched a 10-year regional tourism strategy.

The regional initiative, Embracing Our Potential, shares the vision of creating visitor experiences through a partnership approach.

“We are known too much as a sun and beaches destination,” said Glenn Mandziuk, chief executive officer.

“We want to create exceptional experiences that will draw visitors here every month of the year.”

After extended periods of consultation and feedback, formal endorsements have come from all leading tourism agencies representing 90 communities, the Canadian Tourism Commission, Tourism BC, Aboriginal Tourism British Columbia, go2 and the Okanagan Valley Economic Development Society.

Mandziuk believes tourist organizations are taking to heart new ideas that show co-operation is essential for the region and individual businesses to succeed.

“After a visitor checks into their hotel they want to find out what they can do over the next few days or weeks that will create great memories. They need the hotel to partner with others to create that great, authentic experience,” he said.

Tourism is a key industry generating revenues of $1.7 billion for the region.

However, the association says, it remains highly seasonal – a key challenge that the strategy has sought to address.

“Ten years from now, the Thompson-Okanagan will be seen as a year-round destination with a unique image,” said Mandziuk.

“People will want to come here because they’ll see it as authentic and there will be no place quite like it.”

 

We encourage an open exchange of ideas on this story's topic, but we ask you to follow our guidelines for respecting community standards. Personal attacks, inappropriate language, and off-topic comments may be removed, and comment privileges revoked, per our Terms of Use. Please see our FAQ if you have questions or concerns about using Facebook to comment.

You might like ...

Green MLA Weaver to seek leadership
 
Vipers hold off Cents
 
Police seek help in series of robberies
Police look for help in identifying robbery suspect
 
Mather earns top honour
 
Long-necked dragon dinosaur found in China
DeHart: New retail pharmacy all about living healthy lifestyle
 
Castlegar RCMP welcome assistance in finding Russell David Sapriken
 
RCMP still a great career option for women

Community Events, January 2015

Add an Event

Read the latest eEdition

Browse the print edition page by page, including stories and ads.

Jan 28 edition online now. Browse the archives.