Resort unveils giant snowball
Silver Star Mountain Resort is celebrating Family Day by breaking a record.
The resort has created the world’s largest snowball. At 3.6 metres tall and 18,000 kilograms, it surpasses the previous record by 1.5 metres.
“The massive winter monolith is symbolic of how business is snowballing thanks in part to the new February holiday,” said Marke Dickson, sales and marketing director.
The Canada West Ski Areas Association lobbied the provincial government to place B.C. Family Day ahead of February holidays in other provinces and U.S. states.
The move created a flurry of new bookings for Silver Star.
“Occupancy this B.C. Family Day weekend is up 30 per cent over last year,” said Dickson.
“The resort is a busy and happening place, and we’re now set for an outstanding month.”
Skiers and boarders are asked to tweet, share or post their photos of having endless fun skiing, boarding, tubing and skating or by posing in front of the world’s largest snowball.
“Silver Star hopes to set a new social media record for the number of photos shared under the campaign’s hashtag #endlessfun,” said Dickson.
“The resort is also pitting B.C. holiday seekers against rival Albertans who arrive for their Family Day holiday the next weekend. Resort visitors can add the tag #BC or #AB to their photos in a provincial challenge to see who will post the most photos.”