Ontario interest in Armstrong centennial logo
The use of Armstrong’s centennial logo is reaching beyond B.C.’s borders.
Council unanimously approved a request from former resident René Hackstetter, who now lives in Midland, Ont., to use the 100th anniversary logo in a commemorative series of historic re-editions of postcards of Armstrong.
“I grew up in Armstrong and like to call this place my original home,” wrote Hackstetter in his request letter.
Hackstetter has produced many series of similar postcards for the Midland museum. He has also written historical articles about Armstrong.
“The postcards are meant to be instructive, promotional and to afford pleasure to those who live here, visit or have an interest in the area.”
Hackstetter plans to donate some of his postcards to the Armstrong Spallumcheen Museum.
“I just think it’s really cool that he now lives in Ontario, has received information on Homecoming 100 (set for July 6-8) and has expressed interest in being part of it and promoting it,” said Coun. Shirley Fowler of Hackstetter’s request.
Council also gave unanimous approval to the Asparagus Community Theatre (ACT) to use the logo on promotional material for a musical commissioned by ACT that tells the story of how Armstrong came to be.
The production, titled All About The People, is slated to run June 26 to July 7.
City council also gave unanimous support to Armstrong Wine and Brew Ltd. to use the centennial logo on customers’ wine labels.
After Coun. John Trainor questioned if council would ever say no to a request for using the centennial logo on promotional material, Coun. Ryan Nitchie explained that samples of the product with the logo must be submitted in any application before it gets approved by council.
“We want to see what people’s intent are with the logo,” said Nitchie. “If it’s not appropriate, then we can not allow it or approve it.”
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