News

Kal Tire drives off with arena name

Greater Vernon
Greater Vernon's Wesbild Centre will become known as Kal Tire Place June 1.
— image credit: Morning Star file photo

An international corporation with deep local roots is expanding its community presence.

As of June 1, Wesbild Centre on 43rd Avenue will have a new name — Kal Tire Place.

“It’s all about the community,” said Tracy Cobb, communications director for Canada’s largest independent tire dealer, which operates in a total of 19 countries.

“Vernon has been Kal Tire’s hometown for 60 years and we want to celebrate our hometown.”

As part of the naming rights, Kal Tire will pay $40,000 annually, over four years, to the Regional District of North Okanagan.

“They are a great local business and they have shown interest in recreation,” said Tannis Nelson, RDNO’s community development co-ordinator.

Just as occurred with Wesbild Holdings in 2008, Kal Tire has been given a $15,000 reduction in the first-year payment to help with the costs of signs for the building.

Wesbild Holdings had the option to renew its naming rights contract but it had earlier expressed some reservations about the extent of events occurring at the facility.

According to Nelson, the goal of the regional district is to provide an array of recreational opportunities.

“We’re constantly working with promoters,” she said, adding that RDNO had a positive relationship with Wesbild Holdings.

“We want to celebrate the partnership with Wesbild. That kind of community support is invaluable.”

The soon-to-be called Kal Tire Place has an NHL-sized ice surface with more than 3,000 seats. It also provides a year-round indoor walking area and regularly hosts trade shows and other events. The parking lot is home to the Vernon Farmers Market.

“We’re happy to support a facility for active families that encourages sport and healthy lifestyles,” said Robert Foord, Kal Tire president.

The agreement includes an option for Kal Tire to renew after four years.

“Anything beyond that will be assessed at a future date,” said Cobb.

 

 

We encourage an open exchange of ideas on this story's topic, but we ask you to follow our guidelines for respecting community standards. Personal attacks, inappropriate language, and off-topic comments may be removed, and comment privileges revoked, per our Terms of Use. Please see our FAQ if you have questions or concerns about using Facebook to comment.

You might like ...

B.C.-only wines to come to some grocery stores
 
Hunters protest shift favouring non-residents
 
Westwood boosts Okanagan College
Teddy bear giveaway a seasonal tradition
 
Australian woman arrested in deaths of 8 children
 
Virk shuffled to new job after Kwantlen flap
Opinion: The pain and joy of Christmas
 
Marilyn Manson fans line up at SOEC
 
Attempted assault at youth centre

Community Events, December 2014

Add an Event


Read the latest eEdition

Browse the print edition page by page, including stories and ads.

Dec 19 edition online now. Browse the archives.