Consumers hear more about Okanagan ambrosia apples
A relatively new apple that is gaining popularity in B.C. and around the globe now will be introduced to even more consumers.
The New Tree Fruit Varieties Development Council, a group that represents B.C. ambrosia growers, is receiving $50,000 in Buy Local program funding to help promote sales of the apple in the province.
“We are proud to be leaders in growing nutritious fruit for families right here in B.C. and $50,000 will go a long way to promoting fruit producers and supporting the local economy,” said Norm Letnick, Lake Country-Kelowna MLA.
The council will be using the funds to educate consumers who are interested in locally grown foods on the benefits of ambrosia apples and the ideal ways to eat and serve them.
The council will offer samples and recipe ideas at upcoming farmers markets this fall.
Other goals include an updated web and social media presence and a plan to introduce British Columbians to the ambrosia apple farmers who grow this variety in the Okanagan.
“This new apple is a chance seedling discovered in Wilfrid and Sally Mennell’s orchard in the Similkameen valley and they named it Ambrosia for its sweet taste,” said Marc van Roechoudt, New Tree Fruit Varieties Development Council vice-chairperson.