News

Record sell out

Hundreds braved the cold for a chance to see Bryan Adams Feb. 25, yet many were turned away as the event sold out in less than an hour.

Bundled up at 4:40 a.m. Calvin Gaylard was the first in line outside the Vernon and District Performing Arts Centre Monday, waiting for sales to open at 10 a.m.

“I was afraid they were going to be tenting and so I came early,” said Gaylard.

Karen Hamilton was right behind him at 5:20 a.m.

“Are we crazy? No we’re die hard,” said Hamilton, as others didn’t start arriving until closer to 8 a.m., when the box office opened its doors for the early birds to get warmed up.

“The rec centre opened at 6 a.m. so I ran over there then and went to the bathroom,” said Hamilton, who has seen Adams twice before in Kelowna.

Since the Canadian music icon usually performs at larger venues, such as arenas, there was a smaller chance for people to get tickets to the show at the 750-seat Vernon theatre.

“The result was the fastest sellout in Ticket Seller history,” said Stuart Benoit, Ticket Seller Box Office manager.

“We are hopeful that the success of this sale will let other world class performers and promoters know that Vernon is a fantastic destination to add to their tours.”

Jay Hack tried buying tickets online the second sales opened, but like many others, he was denied.

“I was there right at 10 and it crashed,” said Hack, who headed straight to the box office to try and get tickets in person.

“Our web host provided additional resources to ensure that our website could handle the load,” said Benoit. “Despite this, the extraordinary demand and simultaneous requests still exceeded our web sales capability.”

Right behind Hack was Rick Trehearne, who never imagined he’d be standing in a lineup for tickets to a show.

“I always said you’d never catch me waiting in line for anything, even if they were giving away Cadillacs.

“But my wife’s birthday is coming up.”

Standing outside in the blowing snow, Sue Maitland said she would love to see Adams at the Vernon theatre.

“I debated on whether to sit at home and try,” said Maitland. “To see him in a small venue like this would be awesome.”

Pat Rath added: “It’s worth a try. Anyone in their right mind would line up.”

Unfortunately, before 11, ticket sellers announced that the event had been sold out – turning many disappointed fans away.

But Maitland held out with the remaining small crowd with the hopes that any online holds might be released or to at least get her name on the waiting list.

While many left with tickets in hand, others (including Hack and Trehearne) were left with only frozen fingers and toes, and the hope that maybe Adams would add a second show in Vernon.

Meanwhile the price of the show, at $110 per ticket, may have deterred some from wanting to attend the show.

Even Gaylard was hard-pressed to pull out his credit card for the purchase.

 

“It’s a little much,” he said.

 

 

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