Okanagan ambrosia growers will be asked if they continue to support a levy that helps market the apple variety around the world.

Ambrosia growers to vote

The New Tree Fruit Varieties Development Council will seek input from B.C. ambrosia growers

When the ambrosia apple was first introduced to the market, it was recognized that special funds would be needed to promote the variety. Consequently, ambrosia growers voted in 2001 to introduce a special levy for marketing and research.

Over the next few months, the New Tree Fruit Varieties Development Council will seek input from B.C. ambrosia growers and packers regarding the future and renewal of the current mandatory levy of $0.025 per pound of ambrosia apples.

A plebiscite of ambrosia growers will be held in the spring to decide on the future of the levy.

“Increased plantings mean more production and the need to introduce the variety to new consumers and new markets,” said Bruce Currie, NTFVDC chairperson.

“Promotion in those markets is costly. Growers have a vested interest to maintain a profitable return and it makes good business sense to invest funds to support that.”

Funding has been provided to improve the storability of the apple and to carry out research into certain apple pests. In-store demonstrations at supermarket chains have been used yearly to encourage consumer acceptance.

Social media platforms have been established to engage with consumers and there is attendance at many consumer events such as the Interior Provincial Exhibition.


Just Posted

Make a donation, get a free coffee at Vernon café

Bean to Cup is accepting donated items as part of Project Christmas Elf

WATCH: North Okanagan Knights score teddies for children in OT loss to Osoyoos

Russel Borrett’s early goal triggered the Teddy Bear Toss at Nor-Val Arena Friday night

Vernon Baseball to field high-level teams in spring 2020

Registration for the U18 Triple-A and U13 Double-A teams opens Monday

Vernon candle lighting to show compassion for lost children

The Compassionate Friends Worldwide Candle Lighting takes place Sunday, Dec. 8

Vernon Vipers go on scoring spree versus Merritt Centennials

Matt Kowalski had a hat trick and five points as the Vipers cruised to an 8-3 victory

VIDEO: Boys help rescue Cariboo bear cub

The cub, weighing just 24lbs, has been taken to wildlife sanctuary in Northwest B.C. for the winter

Campbell River mom’s iPhone containing priceless photos stolen from Victoria hospital parkade

The phone contained photos, heartbeat recordings of her late son

Miller nets winner as Canucks edge Sabres 6-5 in OT

Roussel, Leivo tally two apiece for Vancouver

‘Norovirus-like’ outbreak interrupts Bantam hockey showcase in Greater Victoria

Several athletes were sent home, quarantined on the ferry

South Okanagan volunteer dental clinic donates rotten teeth to good cause

H.E.C.K. recently gifted 47 rotten teeth to a search and rescue group in the area

$578: that’s how much your first distracted driving ticket will cost with recent premium hikes

Over 50 per cent of Canadians admitted to using phone while driving last year, according to study

Healing with honesty: Justice served 40 years later

Revelstoke senior gets house arrest for sexually assaulting stepdaughter

WorkSafe BC to investigate explosion at Princeton facility

Explosion at Envirogreen waste reclamation plant occurred Nov. 27

‘Things haven’t changed enough:’ Ecole Polytechnique anniversary prompts reflection

Fourteen women were fatally shot by a gunman at the Montreal school on Dec. 6, 1989

Most Read