A&W Food Services of Canada raised more than $1.45 million for the Multiple Sclerosis Society of Canada through its fifth annual Cruisin’ for a Cause in late August.
A&W restaurants across Canada helped raise funds through the sale of cut-outs, customer contributions, and donations of $1 from every Teen Burger sold on Aug. 22. Cruisin’ for a Cause also raised awareness of multiple sclerosis through a variety of events including classic car gatherings, retro music, A&W Root Beer chugging contests, car hop service and car hop relay races, car washes, and Great A&W Root Bear visits.
In total, Cruisin’ for a Cause has raised more than $5 million over the past five years to help those living with MS in communities across the country.
“This is a dream come true for all of us at A&W who hoped to reach this milestone in our fifth year,” said Paul Hollands, president of A&W Canada. “The ongoing enthusiasm and commitment to this very important cause has grown each and every year.
“I would like to thank and congratulate all of our customers, employees, franchisees, car clubs, the MS Society and other supporters across Canada who helped us reach this significant goal.”
The top-three fundraising restaurants this year were all in. Alberta. Leading the pack was Grande Prairie, which raised $24,636, followed by two locations in Fort McMurray, each raising $23,074 and $22,359.