A&W Canada announced that more than $1 million was raised in support of the Multiple Sclerosis Society of Canada during its third-annual Cruisin’ for a Cause Day, held on Aug. 25. In total, this national fundraising event has raised more than $2 million over the past three years to help end MS.
“The ongoing enthusiasm and commitment to this very important cause has been outstanding,” said Paul Hollands, president of A&W Canada.
“On behalf of A&W, I would like to thank and congratulate all of our customers, staff, car clubs and other supporters across Canada who helped us achieve this significant goal.”
“This incredible achievement was made possible thanks to the people of A&W who made it their mission to raise $1 million with tremendous spirit and a deep commitment to the community,” added Yves Savoie, president and CEO, MS Society of Canada.
“On behalf of all of those touched by MS, I offer heartfelt thanks to the entire A&W family who made this success possible. The funds raised allow us to reach into communities to deliver life-enhancing services and fund research that brings us closer to ending MS every day.”
More than 730 A&W restaurants across Canada helped raise funds through the sale of cut-outs, customer contributions and donations of $1 from every Teen Burger sold on Aug. 25. Cruisin’ for a Cause raised both funds and awareness of multiple sclerosis through a variety of events including classic car gatherings, retro music, car hop service and relay races, hula hoop contests and Great Root Bear (A&W Root Beer’s mascot) visits.
Supporters can still text “MS” to 45678 until Sept. 30 to make a $5 donation to the Cruisin’ for a Cause campaign.
Canada has one of the highest incidence rates of multiple sclerosis in the world, making research and support for people with MS and their families critical. MS is the most common neurological disease of young adults in Canada and affects more than 55,000 Canadians.
Cruisin’ for a Cause Day is a fundraising event affiliated with A&W’s national Cruisin’ the Dub program, which began over 10 years ago at a grassroots level in various communities. It was created by classic car enthusiasts who enjoyed gathering at A&W restaurants to share their passion for their vintage autos.
Multiple sclerosis is a chronic, often disabling, disease of the brain and spinal cord. Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives.
The MS Society provides services to people with MS and their families and funds research to find the cause and cure for this disease. Visit www.mssociety.ca or call 1-800-268-7582 to make a donation or for more information.