Bell backs East Africa coalition

Bell is acting on a call for an urgent response to prevent massive loss of life in East Africa with a $250,000 donation to the Humanitarian Coalition.

Bell is acting on a call for an urgent response to prevent massive loss of life in East Africa with a $250,000 donation to the Humanitarian Coalition.

Coalition’s members – CARE Canada, Oxfam Canada, Oxfam-Québec, Plan Canada and Save the Children Canada – have warned immediate action is required to prevent loss of life on a massive scale. Each has a long history and experience in East Africa and they are responding across the region with life saving assistance.

“With the United Nations declaration of a famine in East Africa, there is a need for fast action to prevent a catastrophe,” said David Wells, Bell’s executive vice president of corporate services.

Said Nicolas Moyer, executive director, humanitarian coalition: “The drought in East Africa is affecting 11 million people whose lives hang in the balance. Humanitarian Coalition members are already on the ground providing life saving assistance to children and families across the affected area.”

Bell Media’s broader contribution includes a multi-platform public service announcement campaign that spans all of its media properties, from television to radio to online. Bell has also provided direct links on its internal websites to facilitate donations by team members.