People file into the Steve Jobs Theater before an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

UPDATED: Got $1,100? Apple shows off its most expensive iPhone yet

Apple XS has bigger screen than one on last year’s dramatically designed model, the iPhone X

Apple unveiled three new iPhones on Wednesday, including its biggest and most expensive model yet, as the company seeks to widen the product’s appeal amid slowing sales.

CEO Tim Cook showed off the Apple XS, which has a bigger screen than the one on last year’s dramatically designed model, the iPhone X. It’ll cost about $1,000. A bigger version will be called the iPhone XS Max, which looks to be about the size of the iPhone 8 Plus, though the screen size is much larger. This one will cost almost $1,100, topping last year’s iPhone X, which at $1,000 seemed jaw-dropping at the time.

As with the iPhone X, the new phone has a screen that runs from edge to edge, an effort to maximize the display without making the phone too awkward to hold. The screen needs no backlight, so black would appear as truly black rather than simply dark.

This even-bigger iPhone, which will be available on Sept. 21 — with orders open the week before — represents Apple’s attempt to feed consumers’ appetite for increasingly larger screens as they rely on smartphones to watch and record video, as well as take photos wherever they are.

The iPhone X also got rid of the home button to make room for more screen and introduced facial-recognition technology to unlock the device.

By making more expensive iPhones, Apple has been able to boost its profits despite waning demand as people upgrade phones less frequently. IPhones fetched an average price of $724 during the April-June period, a nearly 20 per cent increase from a year earlier.

Related: Apple unveils $999 iPhone X, loses ‘home’ button

Related: Can Apple live up to the hype for the iPhone X?

Apple also showed off a cheaper iPhone, called the iPhone XR. It has a traditional, lower-quality screen and an aluminum body; it’s physically smaller than the iPhone 8 Plus but has a bigger screen. It’ll cost roughly $750 and come out on October 26. Apple also said that its next major update to its iOS operating system will come next Tuesday, followed a week later by a Mac software update.

Worldwide smartphone sales grew just 2 per cent during the second quarter of 2018, according to the research firm Gartner Inc. During that period, which is typically slow for Apple, China’s Huawei Technologies surpassed Apple as the second-largest seller of smartphones based on Gartner’s calculations. Samsung remained in the lead.

Apple also announced updates that push its Apple Watch further into medical device territory. It has a larger screen and a built-in heart sensor that the company said can detect irregular heart rates and perform an electrocardiogram. The latter feature has been cleared by the U.S. Food and Drug Administration, the company said.

These features will be available to U.S. customers later this year, but Apple did not say when it would make it to the rest of the world.

In addition, Apple says the Series 4 Apple Watch will also be able to detect when someone falls — and can tell the difference between a trip and a fall. If it detects a fall and the user doesn’t respond in a minute, it’ll automatically call for help. This feature may be especially attractive to older people or those with elderly parents worried about falling when no one is around to help.

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

The Rise raises KidSport Vernon’s coffers

Community association donates nearly $1,300 to local organization

Spallumcheen’s Ina Forrest back on Team Canada

Wheelchair curler from North Okanagan will go for historic fourth world championship title in March

North Okanagan petition process begins

Regional District of North Okanagan Areas B and C property owners asked to back wastewater project

Registration open for Vernon Chamber’s Spring Expo

The event will run March 8- 9 at Kal Tire Place North

Vernon Winter Carnival Balloon Glow deflated

‘Extenuating circumstances’ force North Okanagan Hot Air Balloon Society to cancel popular event

B.C. storm totals $37M in insured damages

The December storm wreaked havoc on B.C.’s south coast

Chiasson nets shootout winner as Oilers edge Canucks 3-2

Edmonton moves one point ahead of Vancouver

B.C. chief says they didn’t give up rights for gas pipeline to be built

Hereditary chief: no elected band council or Crown authority has jurisdiction over Wet’suwet’en land

Condo rental bans may be on way out with B.C. empty home tax

Many exemptions to tax, but annual declarations required

UPDATE: B.C. boy, aunt missing for three days

The pair are missing from Kamloops

Daredevil changes game plan to jump broken White Rock pier

Brooke Colby tells council daredevil event would help boost waterfront business

Liberal bows out of byelection after singling out Jagmeet Singh’s race

Karen Wang says she made comments online that referenced Singh’s cultural background

Truck hauling compressed gas for ‘virtual pipeline’ crashes on B.C. highway

Driver charged and highway closed for nine hours - containers did not rupture

Most Read