British market introduced to regional opportunities

MJO Tours has put together the Salmon’n Wine Discovery program

A Vernon business is bringing the region to the world.

The Salmon’n Wine Discovery program offered by MJO Tours is getting exposure with tour operators and travel media in Britain.

“We are well positioned to attract visitors from the U.K. with the Salmon’n Wine Discovery experience as well as our other experiences,” said Mary-Jo O’Keefe, owner of MJO Tours.

“Tourists from the U.K. are an important tourism market for us and we are pleased to have this opportunity to share what we have with the travel industry.”

The program includes viewing the sockeye salmon run at the Adams River in September and October, winery tours and tasting locally made cheese and artisan meats.

The Salmon’n Wine Discovery is one of the 35 members of the Signature Experiences Collection of the Canadian Tourism Commission selected to share this initiative with the travel trade industry and media from Britain.

A participant with MJO Tours is Podollan Inn Salmon Arm,

“Having the opportunity to share the Salmon’n Wine Discovery and other experiences provided by MJO Tours and the Podollan Inn with U.K. tour operators and potentially other operators in Europe will attract more visitors to the Thompson-Okanagan and benefit several local businesses,” said Leah Podollan, owner of Podollan Inn.