Canadian internet users looking more beyond Google and Facebook: report

Facebook, FB Messenger, YouTube, Google Search and Google Maps top 5 most used apps

Google and Facebook continue to be the juggernauts that dominate how Canadians use the Internet but a new “non-duopoly” trend may be emerging, suggests a report by the measurement firm comScore.

When looking at how Canadians used the internet throughout 2017, growth in time spent with the Top 100 most popular online properties excluding Facebook and Google sites was consistently strong.

“What we’re starting to see in Canada is folks outside out those two are showing some increases … there’s a growth outside of the duopoly,” said Bryan Segal, comScore’s vice-president of sales, in advance of Thursday’s release of the Global Digital Future in Focus report.

“Time on the internet is not decreasing, it’s just you see there’s other channels (growing) and time is being proportioned (there). There’s definitely a shift.”

Earlier this year, Facebook reported that it saw its numbers of daily active users in the U.S. and Canada decline for the first time ever.

Meanwhile, the growing social media platform Snapchat was highlighted in the comScore report for its growth.

While Snapchat has not yet cracked the Top 5 apps used by the most Canadians — those are Facebook, FB Messenger, YouTube, Google Search and Google Maps — it is No. 5 in the U.S. and U.K.

But among Canadian users, comScore reported that Snapchat accounted for over 10 per cent of the overall time spent on social media apps, more than Instagram and Twitter combined (although Facebook was still far and away the leader at approaching 80 per cent).

Segal said he wasn’t surprised by Snapchat’s growth and “significant slice” of the market, given the app’s younger base of users.

“The core population Snapchat goes after is a highly, highly digitized millennial audience that is severely app-focused … and they spend a lot of time (online),” he said.

“Canadians are definitely spending time on this entity and I think it’s encouraging to see additional players.”

The comScore report looks at digital trends in 13 markets, including Argentina, Brazil, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, Spain, the U.K. and the U.S., and found that while there’s a global shift toward “mobile-only” consumers who have given up completely on using computers, Canadians were still keen users of laptops and desktops.

A little over 10 per cent of the Canadian market was mobile-only as of December 2017, which was an increase of 4.8 percentage points over the course of the year. Meanwhile, mobile-only users represented about 30 to 40 per cent of the markets in Brazil, Italy, Mexico and Spain, and nearly 80 per cent in India.

The report did find that Canadians spent almost twice as much time with smartphones (nearly 4,000 minutes in December, or a little over two hours a day) versus how long they were using computers (just over 2,000 minutes, or about an hour a day). The time Canadians spent on computers was the highest of all the countries studied, which Segal admitted he found a bit surprising.

“It’s not a mobile-only world, it might be a mobile-first world, but desktops are still really, really key,” he said.

When it came to online video consumption, Canada ranked third in most videos viewed per user, and second in most hours spent watching video content on computers.

Segal said when he talks to his international comScore counterparts about the Canadian market they find many of the stats linked to video streaming “quite eye-opening.”

“We’ll always get asked, ’Hey, was that a rounding error?’ And it’s like, ‘No, they’re pretty serious business.’”

Michael Oliveira, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Vancouver artist rocks to fight opioid crisis

Jeremy Allingham is set to bring his guitar-focused rock ‘n roll to Kelowna April 6, Vernon June 9

Okanagan Falls winery showing international photo project

Liquidity Wines will be sole Canadian show of National Geographic’s Photo Ark

Local legion saved

Vernon legion will remain open thanks to new board

Vipers lose Stapley, Williamson

Vipers lead quarterfinal series 2-1

Tracing their family tree

Sisters searching for Summerland connection

Crook’s Corner

Arts and entertainment highlights this week across the Okanagan

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

B.C. Scientists witness first-ever documented killer whale infanticide

“It’s horrifying and fascinating at the same time.”

Lawyer for one suspect in beating of man with autism says he’s not guilty

Ronjot Singh Dhami will turn himself in, lawyer said

Liberals awarded $100,000 contract to man at centre of Facebook data controversy

Christopher Wylie says his voter-profiling company collected private information from 50 million Facebook users

Kelowna celebrates World Down Syndrome Day

More than 50 people gathered in Kelowna to bring awareness to diversity and difference

Facebook’s Zuckerberg admits mistakes in privacy scandal

Zuckerberg admits to privacy scandal involving a Trump-connected data-mining firm, but no apology

UPDATE: Former B.C. city councillor sentenced nine months for sexual assault

Dave Murray, convicted this past fall, hired a private investigator to intrude on the victim’s life.

Shots fired in Kamloops

Kamloops RCMP are investigating a report of shots fired and a possible explosion at a trailer court

Most Read