Canadians spent $1.7 billion dollars online in December 2017

Online retail sales accounted for 3.4 per cent of total retail sales

E-commerce retail sales in Canada hit $1.7 billion, which accounted for 3.4 per cent of total retail sales in Canada. But if this share appears low, a coming report says digitalization will significantly change the retail environment, away from brick and mortar stores towards online shopping.

RELATED: Amazon goes down during Prime Day

Titled Me, My Life, My Wallet, the report prepared by KPMG shows that an increasing number of Canadian shoppers are turning to online channels, led by the fast-growing Gen Y and Z demographics. While e-commerce adoption in Canada lags other developed countries, Canadians’ buying habits are evolving and they are gradually migrating online, driven by the growing need for convenience and personalization, according to a release.

READ ALSO: First stores open in Victoria’s expanded Mayfair shopping centre

Millennials — already the largest generation in the Canadian workforce, according to the report — will soon be the world’s largest single demographic group. This sociological status will reshape the Canadian retail industry. Since four of 10 millennials live with their parents, their buying habits are rubbing off on their Boomer parents, it reads. This merging of two cohorts will reshape retailing, the report predicts.

This said, the report notes that many Canadian retailers remain “stuck in a Boomer mentality.”


Like us on Facebook and follow us on Twitter

wolfgang.depner@saanichnews.com

Just Posted

North Okanagan Knights win home opener in double-OT thriller

The Knights defeat the Kamloops Storm 3-2 in a marathon of a home opener

Okanagan pipe band says farewell to standout member

Owen Cussveller excelled with North Okanagan Pipes and Drums for four years

Vernon Judo Club celebrates 75 years with open house

The Vernon Judo Club is the longest running Judo club in Canada

Jazz duo to swing into Falkland Community Hall

Blue Moon Marquee are back in the valley for a live performance on Thursday, Sept. 26

Vernon Vipers drop home opener to Victoria Grizzlies

The Grizzlies played a strong puck possession game and goaltending en route to a 5-1 victory

VIDEO: Grizzly bears fight along northern B.C. highway in rare footage

Cari McGillivray posted the head-turning video, shot near Stewart, B.C., to social media

Caught on Camera: Boat catches fire at Okanagan marina

The cause of the fire is unknown at this time, no injuries were reported as a result of the blaze

Handgun crackdown, health spending and transit plans latest campaign promises

Friday was the end of a busy week on the campaign trail

B.C. woman photographs massive ant swarm on Abbotsford driveway

She asked what the ants were doing? The answer: war

Police arrest B.C. phone scammer linked to illegal call centres in India

Person arrested in Burnaby here on a work visa, says police

Air Canada forced girl, 12, to remove hijab: civil rights group

The San Francisco Bay Area office of the Council on American-Islamic Relations calling for change

Man from Winnipeg who was hiking alone found dead in Banff National Park

RCMP say the man was hiking alone on Mount Temple Thursday

Okanagan hosts Mexico for soccer

The Okanagan Masters League won both matches against their Mexican counterparts

Epic overtime battle, big turnout for memorial night to late owner of Okanagan hockey team

The KIJHL’s Kelowna Chiefs hounoured Grant Sheridan with a win in the team’s home-opener

Most Read