Choice charity for kids

President’s Choice Children’s Charity granted more than $1.1 million in B.C. in 2012 to help children live to their full potential.

President’s Choice Children’s Charity granted more than $1.1 million in B.C. in 2012 to help children live to their full potential.

Grants went toward supporting B.C. families whose children have physical or developmental disabilities, as well as nutrition programs aimed at fighting childhood hunger.

The charity’s administration cost are funded by Loblaws, ensuring all money raised goes to the cause.

A total of 81 grants were provided for children with disabilities, typically supporting the purchase of assistive devices, vehicle adaptations, developmental and physical therapy, camp tuition, home improvements and respite care.

The charity also supported 376 provincial nutrition programs, helping more than 21,000 B.C. children through its grants to Breakfast for Learning and Boys & Girls Clubs of Canada.

“We are very proud of the way Loblaw banner stores and their colleagues, customers and vendors have come together to raise funds for organizations and programs that are changing children’s lives and contributing to the health and wellness of our communities,” said Marlin Krieger, a charity board member and vice-president, nofrills banner stores, Western Canada.