A Vernon-based fashion label is preparing to showcase its second collection.
Aujla, which made its debut in Toronto in 2012, will take part in Eco-Fashion Week at the Fairmont Hotel Vancouver Tuesday.
“This androgynous fashion label, inspired by the journalistic pursuits made by creative director Raji Aujla, incorporates its signature stylistic direction of structured garments with utilitarian draping,” states a release.
“The significant difference in the second collection is it is constructed of entirely sustainable textiles and eco-friendly threads and hardware.”
Raji Aujla is a law student by day and a designer by night.
She has worked as a journalist for Day and Night News Co., Al Jazeera Canada, Huffington Post Canada and the Globalist.
While the Aujla label is a for-profit company, it operates a non-profit subsidiary called the Sikya project. The Sikya Project has a mandate to provide educational facilities in Third World countries.
Raji Aujla introduced her first collection at the Toronto Fashion Week in 2012 and the inventory was sold out in three months. It sold in Milan, Delhi, Sydney and Toronto.
“Where designers often take inspiration from whimsical nonsensical, Aujla tells one of truth,” states the release.
“Taking inspiration from her reportage while shooting a documentary in India, Aujla developed her self-titled collection to report on stories through a fashionable medium.”