Italian Kitchen launches sauce line

Vernon's Italian Kitchen restaurant launches sauce line.

The Italian Kitchen is making the leap from restaurant tables to grocery shelves.

The Vernon restaurant, co-owned by Brad Brousseau and Katie Bellamy, has launched its own label of cooking sauces under the name Italian Kitchen Sauce Company.

The sauces are currently available at Butcher Boys in Vernon and at Askew’s in Armstrong and Salmon Arm.

“The overall business plan is to leverage off the brand name that has been built over all these years,” said Brousseau. “We see the sauce company as a natural extension of our growth strategy.

“We have not come across anything like our brand and are happy to go out and compete with any current sauces you see in the local stores.”

So far, the Italian Kitchen line includes tomato basil, zesty tomato and roasted garlic sauces. They are produced and packaged locally.

Bellamy, who owns Vernon’s UPS Store, is handling the printing and packaging for the sauces. Marketing and design is being handled by Vernon’s Bold Media, while Michael Collins has been appointed head of sales.