Kal Tire rolls out online service for customers

Internet-based ordering system launched by Vernon company

A corporation with North Okanagan roots is increasing its presence online.

Vernon-based Kal Tire, Canada’s largest independent tire retailer, has launched an online ordering system and new custom-wheel visualizer to its website.

“Through our own analysis we know that 60 per cent of tire buyers in Canada do some sort of online research before making a tire purchase,” said Robert Foord, Kal Tire president.

“The online store will allow them to make an informed buying decision easier and save them time, especially as we head into what is predicted to be a colder and higher snowfall winter season.”

Customers can research tires and wheels for a specific vehicle, compare prices, and search specials and rebates across a large variety of brands. Once products are chosen, customers request an appointment for installation at the Kal Tire store of their choice.

“We have also added an enhanced feature,” said Foord.

“A new visualization tool allows you to see what different wheels would look like on your vehicle. More and more Canadians are opting for a second set of rims or winter wheels as it adds to the appearance of the vehicle, and reduces the cost and inconvenience of annual changeovers.”