With more than 175 million members, spanning 200 countries, it is safe to say LinkedIn is more than just a social media fad.
Since its launch in May 2003, LinkedIn has grown to become the largest professional network on the Internet, with five million users in Canada alone.
To help business owners, professionals and entrepreneurs better understand how to maximize the platform’s potential, Melonie Dodaro of Top Dog Social Media will be in Vernon on Thursday, Sept. 27 to deliver her presentation Profiles to Profits.
“In a fiercely competitive economic environment, businesses cannot afford to miss out on accessing quality leads,” said Dodaro.
“Using simple, but targeted tactics, a wealth of potential customers may be driven via LinkedIn to a business’ website within days.”
The interactive LinkedIn seminar, which takes place at the Prestige Hotel, promises a pragmatic approach. Attendees learn on the spot, as they create and develop effective LinkedIn profiles via their iPads and laptops, as well as taking away a toolkit of resources for them to work with as soon as they are back in the office.
Reports indicate 82 per cent of businesses are attempting to use social media in some way to build their profiles, and their bottom line. Two new members join LinkedIn every second, and its diversity makes it one of the strongest social media giants.
Dodaro says the session will be of interest to anyone who may be about to launch into social media, or who have made a start, but would benefit from hands-on help.
“In the face of such dynamic change in the world of marketing, many small business owners, entrepreneurs and professionals feel they are lagging behind, but getting started can appear time consuming and confusing,” said Dodaro.
Tickets for the event are $247 (plus tax) and are available online at www.LinkedInProfitFormula.com, by phoning 250-717-3353, and by e-mailing firstname.lastname@example.org.