Susan Hamilton

Susan Hamilton

Parnell’s in new hands

Parnell’s TV & Appliance celebrates grand opening at new location.

Formerly a longtime customer of Parnell’s TV & Appliance, Susan Hamilton is now the owner.

Hamilton took over the business last November from company founder Tim Parnell, and she plans to adopt the same customer-first approach that has helped the business succeed for 25 years.

“Tim has built a fabulous business and his values were important to me,” said Hamilton, noting Parnell has stayed on to help with the transition.

“We’re really focussed on the customer service – before the sale, after, and until the next purchase.

“When the opportunity arrived and the business came up, having been a customer in the store for 20 years, and having felt welcomed by the staff as a customer, it was really a great fit to come in as new ownership.”

Formerly located at the Shops at Polson Park, Parnell’s moved earlier this year to its current location on 27th Street (in the old Blockbuster building). To celebrate they are hosting a grand opening, including manufacturer deals and other events, until the end of the month.

“We’re excited about our new location. It’s great exposure for us,” said Hamilton.

“It wasn’t something we had planned to do, but situations arose and we’re very fortunate this space was available and fit our needs very well.”

With a background in accounting, Hamilton has a good handle on the business end of things, but she admits there is plenty to learn about the product.

Whether it’s a double oven capable of cooking two 27-pound turkeys simultaneously, an increasing demand for affordable stainless steel appliances, or the latest in top-loading washing machines (yes, the market is trending back from front loaders), Hamilton said there is no end to what she has to know about the product inside Parnell’s 4,500 square-foot building.

It makes her all the more grateful for the four experienced full-time staff members she has at the store.

“I’m starting to learn that there’s a lot more to learn about these products than just using them in my kitchen,” laughed Hamilton.

“I appreciate the staff and their years of experience and what they offer the customer.”