President’s Choice grants $1.1 million for kids

Grants went toward supporting B.C. families whose children have physical or developmental disabilities

President’s Choice Children’s Charity granted more than $1.1 million in B.C. in 2012 to help children live to their full potential.

Grants went toward supporting B.C. families whose children have physical or developmental disabilities, as well as nutrition programs aimed at fighting childhood hunger.

The cost of administration and operations of the charity is funded by Loblaw Companies, ensuring 100 per cent of every dollar donated goes to the cause.

Loblaw banners in B.C. include Real Canadian Superstore, Wholesale Club, Extra Foods, SuperValu, Your Independent Grocer and nofrills.

A total of 81 grants were provided for children with disabilities, typically supporting the purchase of assistive devices, vehicle adaptations, developmental and physical therapy, camp tuition, home improvements and respite care.

One of the largest corporate charities in Canada, it also supported 376 provincial nutrition programs, which helped more than 21,000 children across the province through its grants to Breakfast for Learning and the Boys and Girls Clubs of Canada.

“We are very proud of the way Loblaw banner stores and their colleagues, customers and vendors have come together to raise funds for organizations and programs that are changing children’s lives and contributing to the health and wellness of our communities,” said director Marlin Krieger.