Safeway teams up with Special Olympics

The campaign aims to raise funds and awareness for Special Olympics programs

Safeway is teaming up with Special Olympics to Nourish Champions.

The campaign aims to raise funds and awareness for Special Olympics programs in communities across Western Canada. This year’s campaign has an emphasis on nourishing champions and educating Special Olympics athletes, coaches and parents about the importance of proper nutrition in order to perform their best. The campaign runs until Nov. 1.

Customers will be invited to make a donation of $2 at any Safeway store and in return receive five Air Miles Reward Miles. The campaign will feature an awareness day Saturday, which will see Special Olympics athletes visit their Safeway stores.

“Safeway’s ongoing commitment to instilling healthy attitudes and eating habits for our athletes is incredible,” said Sharon Bollenbach, chief executive officer of Special Olympics Canada.

“In order to perform their best, all athletes need to be well nourished, and with the help of Safeway, our athletes are able to foster healthy eating habits that contribute to their success on the field of play.”

The 2015 campaign marks the eighth year Safeway has partnered with Special Olympics Canada and its 38,000 athletes in communities across the country.