Silver Star brews up partnership

Heineken Canada has signed a new three-year partnership with Silver Star Mountain Resort.

Heineken Canada has signed a new three-year partnership with Silver Star Mountain Resort.

The agreement will see products such as Heineken, Strongbow Cider, Newcastle Brown Ale, Coors Light and Granville Island Pale Ale being served.

“We’re excited to be able to align our emerging brand with one of the world’s most recognizable brands,” said Anne Haight, director of sales and marketing for Silver Star Mountain Resort.

Heineken Canada is also welcoming the partnership in the North Okanagan. “The year-round appeal of this first-class resort creates a prime backdrop for seasonal programming and brand support 12 months of the year, making this a partnership that our organization is genuinely excited to be a part of,” said Barb Mitchell, Heineken marketing manager.

This season, Silver Star has joined the Powder Alliance, which features 12 U.S. resorts throughout the Pacific Northwest, Colorado, California, Idaho, and New Mexico where pass holders receive three free days of skiing at each place.