TOTA earns international tourism accreditation

TOTA earns international tourism accreditation from Destination Marketing Association International.

The Thompson Okanagan Tourism Association (TOTA) is gaining recognition on the international stage.

Destination Marketing Association International (DMAI), based in Washington, D.C., has accredited TOTA with its Destination Marketing Accreditation Program (DMAP).

The program includes 58 mandatory and 30 voluntary standards of excellence in operational areas such as governance, finance, human resources, technology, marketing, communications, brand management, destination development, research, innovation, and stakeholder relations.

“By applying for and receiving DMAP accreditation, TOTA has demonstrated a commitment to quality programs and services,” said James T. Wood, DMAP chair. “Earning DMAP accreditation tells the region that your DMO has attained a measure of excellence, assuring that their trust is well-placed and their business is in good hands.”

Added TOTA board chair Ingrid Jarrett: “This really recognizes the strong commitment to world-class excellence that TOTA has made over the past two years under the leadership of our CEO, Glenn Mandziuk. Tourism is poised to be the leading economic growth sector in the province, and this recognition of excellence at TOTA will help us to drive economic growth throughout the Thompson Okanagan.”

Mandziuk notes that the region’s $1.75 billion tourism industry is ready to move to a higher level of development and marketing in 2012. A new grassroots regional tourism strategy is set to launch this spring. The region’s tourism marketing will be guided by up-to-date research on travellers’ preferences through the Thompson Okanagan organization’s participation in the Canadian Tourism Commission’s Explorer Quotient program.

“We have come a long way in the past two years, putting in place all the elements we need in order to operate at the highest level and work with stakeholders and other partners to develop tourism in all parts of our region,” said Mandziuk.

“To get this kind of recognition at the international level is not easy. To have attained it is very exciting and gratifying, and it couldn’t have happened without the tremendous effort made by TOTA’s board and staff.”

TOTA represents more than 3,200 tourism stakeholder businesses and organizations throughout the Thompson Okanagan including hotels, resorts, wineries, ski resorts, golf courses, restaurants, and economic development agencies.

For additional information on DMAP, visit

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Vernon golf course to host national event local qualifier

The Rise hosts the RBC PGA Scramble qualifier Sunday, July 26

UPDATED: Interior Health to add 495 long-term seniors care beds

Nelson, Kelowna, Kamloops, Vernon and Penticton to receive new facilities

Boardwalk closures ahead for Vernon cyclists, pedestrians

Next phase of storm rehab project will see closures of up to 20 minutes

Missing woman last seen in Lumby

Vernon North Okanagan RCMP seek public’s help in locating 32-year-old woman

Vernon RCMP look to return stolen bike to owner

If you are missing your bike from Cenotaph park on July 5, call Vernon RCMP

Vernon Mounties share video of cyclist hit by vehicle, assaulted

Police release short video clip of cyclist struck by SUV in March 2020, and photos of suspects

Village of Keremeos looks to dismantle systemic racism

Mayor says the time is right to deconstruct racist institutions

Penticton woman struck by mystery bullet

Woman suffers no major injuries; RCMP without any leads, investigation continues

COVID-19 exposure on Kelowna flight

Interior Health has capacity to test individuals who need it, but is reminding everyone that testing is not required for those who do not have symptoms

Kelowna COVID-19 cluster identified after private parties

Risks ‘considerably higher’ while attending private events, said Health Minster Adrian Dix

Use of safety flares prompt search on Shuswap Lake

Marine search and rescue crew finds boat unoccupied, no one in distress

Foul play not currently suspected in death of man found near Sicamous

Body found in woods near vehicle linked Edmonton Police Service investigation of suspicious death

Drive-by shooting in Kamloops

This is the second drive-by shooting in the city in the last two weeks

Revelstoke RCMP searching Columbia River for possible body

Boats and aircrafts are searching the area

Most Read