Kevin Cole has been appointed as President of True Leaf Pet. (Photo submitted)

True Leaf Pet announces new president

Darcy Bomford resigned as President of True Leaf Pet Inc., but will continue as a director and Chief Executive Officer of True Leaf Pet Inc.

True Leaf Medicine International Ltd. announced the appointment of Kevin Cole as President of True Leaf Pet on Tuesday, May 7.

Cole brings over 20 years of experience in consumer-packaged goods to True Leaf. Prior to joining True Leaf, he served as Vice President, Marketing for Mars Petcare Canada, one of the globe’s leading food manufacturers and the world’s largest pet food company. Cole has also led teams on consumer and customer insights, strategic planning, marketing, sales strategy, eCommerce and project management functions. He is credited with leading the explosive growth of Whiskas and the cat treat brand Temptations, and while at GSK, laying the foundation for the Sensodyne brand to become the #1 toothpaste in Canada.

“As an animal lover, a pet parent, and longtime pet care executive, I’m committed to finding new opportunities to improve the way we care for our four-legged family members,” said Cole. “I believe plant-based nutrition and specifically cannabis for pets will shape the future of pet care. True Leaf has set the groundwork with its line of safe, legal and effective hemp-based products for pets. I’m excited to work with the team and lead the category transformation.”

In his new role, Cole will streamline operations and accelerate growth for True Leaf Pet, which produces, markets, and distributes hemp-based supplements for pets to 3,500 stores worldwide. He will spearhead the division’s growth, focusing first on bringing a legally-compliant CBD product for pets to market. He will also lead efforts to expand True Leaf’s store reach worldwide including penetration into Asia, launch a global education campaign on cannabis-for-pets – a new product category – as well as aim to execute the Company’s direct-to-consumer strategy.

“Our ability to successfully recruit top talent from the largest pet food company in the world is a testament to True Leaf’s vision to become a global leader in the cannabis-for-pets space,” said Darcy Bomford, Founder and Chief Executive Officer at True Leaf. “Kevin’s proven track record of growing top pet brands will be key to our continued strong growth. With Kevin at the helm of our pet business, we’re confident in True Leaf’s ability to become a household name in the pet industry like Whiskas and Temptations.”

Darcy Bomford has resigned as President of True Leaf Pet Inc., but will continue as a director and Chief Executive Officer of True Leaf Pet Inc.

Cole will join Bomford and Dr. Katherine Kramer, DVM, Founding Chair of True Leaf’s Veterinary Advisory Board, this week at Europe’s largest pet trade show – Zoomark. The team’s participation at Zoomark is part of True Leaf’s continued focus to educate international buyers on the therapeutic benefits of hemp for pets.

The Company will be exhibiting in the Canadian Pavilion (Booth A50 in Hall 25) at the BolognaFiere exhibition centre during the expo, May 6-9, 2019, from 9 a.m. – 6 p.m.

Related: True Leaf Campus nears completion

Related: True Leaf expands retail distribution in Europe

To report a typo, email:
newstips@vernonmorningstar.com
.


@VernonNews
newstips@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Just Posted

Monty Python’s Spamalot set for Vernon stage

Big Apple Productions raises silliness to an art form

Vernon RCMP ready to arrest, for kids

Suspects sought for North Okanagan Jail & Bail Thursday, May 30

More classrooms on the way for Vernon students

Minister of Education announces 240-seat expansion at BX Elementary

Grammatically incorrect tagging strikes Vernon bylaw office

Anti-tag team will begin working next week to target such vandalism

Brain Injury Awareness Month brings discussion to Vernon

The Vernon Brain Health Symposium takes place June 1

New airline regulations bring compensation for tarmac delays, over-bookings

Some of the new regulations will roll out in July, while others are expected for December.

Sit-in on Saturday will protest move to curb loitering in Penticton’s downtown

Nanaimo Square Sit-In is taking place from 10 a.m. to 2 p.m.

Friend of accused Kelowna murderer takes the stand

Elrich Dyck’s testimony continued Friday with details from the night Chris Ausman was killed

Crews respond to smoke at Penticton thrift store

The rooftop A/C unit began filling the building with smoke, prompting them to evacuate

Housing provided for women and children fleeing violence in Penticton

Announcement on Friday is part of a provincewide initiative to construct additional housing.

People’s Party of Canada leader talks B.C. trade to Penticton supporters

Maxime Bernier, head of the new federal political party, spoke at Time Winery on Friday

Princeton RCMP recover stolen homework and save the grade

It’s a slightly better excuse than “the dog ate my homework.” Earlier… Continue reading

New Summerland distillery has received recognition

Alchemist Distiller won audience choice award at recent competition

Scheer says it would take Conservatives five years to balance budget

Scheeraccused the Liberal government of spending $79.5 billion of previously unbudgeted funds

Most Read