Valley First earns honour

Credit union recognized for food bank campaign across Okanagan region

Valley First Credit Union has received a Central 1 InNOVAtion Award for its Feed the Valley program – a community partnership that tackles hunger in the Okanagan.

Central 1’s annual inNOVAtion Awards foster the spirit of ingenuity that exists within the credit union system by recognizing projects that have helped improve operations by member credit unions in B.C. and Ontario.

The award was presented at the 2011 Central 1 fall conference in Toronto.

“Valley First has a long-standing tradition of supporting the communities it serves,” said Angela Brown, Valley First’s assistant vice-president of marketing.

“In addition to our regular corporate giving, we recognized a significant need to tackle hunger in our region. Through our partnership with local food banks and with the support from the Valley First team, Feed the Valley has taken off in a way we could have never imagined.”

Launched in March 2010, Valley First set a goal of raising $100,000 a year for the next 10 years; a total of $1 million over the next decade. In less than two years, Feed the Valley has already generated more than $225,000 and 7,500 kilograms of food for local food banks.

“Feed the Valley is an outstanding example of an innovative community giving initiative that is addressing a significant need in the communities that Valley First serves,” said Linda Archer, Central 1’s senior vice-president of marketing and human resources.