Vernon’s Village Green Centre has garnered national recognition.
It has been named a silver winner in the marketing category by the International Council of Shopping Centre’s 2015 Canadian Shopping Centre Awards.
Village Green Centre’s Give Great this Holiday campaign allowed the centre to convert consumers that mostly shopped for convenience items into holiday and gift-purchasing consumers.
The multi-channel campaign included a strategic combination of traditional advertising, digital advertising and sales promotions.
The campaign resulted in nearly a four per cent increase in sales; and as high as 28 per cent increases in gift category sales.
Shoppers flocked to the centre to check out their gift-giving options, resulting in a 25 per cent increase in December, a 12 per cent increase during the first two weeks of late night hours and a 36 per cent increase on the weekend prior to Christmas.
Professional recognition for this program was given to Darren Robinson, marketing manager, Village Green Centre; Scott Adam, general manager, Village Green Centre; Bonney Rempel regional director of marketing, Bentall Kennedy; Donn Champion, regional director of operations, Bentall Kennedy; and Cindy Papa, president of Mingle Marketing.