The crisp, delicious taste of some local produce has attracted provincial support.
The province has approved regulatory changes that support a renewed five-year mandate for British Columbia fruit growers to promote one of its premium local apples.
“Besides being delicious, the success and popularity of the ambrosia apple demonstrates the value of supporting and investing in agricultural innovation,” said Shuswap MLA George Abbott.
The support is welcomed by the New Tree Fruit Varieties Development Council as another way to promote this variety.
“I would like to thank the minister for his support and also the ambrosia growers who supported the renewed mandate,” said Bruce Currie, council chair.