Artisan guild taps into art of online marketing

Okanagan Artisans Guild adds social networking to repertoire to help marketing efforts

Now in its 32nd year, the Okanagan Artisans Guild has added social networking to its promotional repertoire.

Volunteer Chantal Levanel has donated her skills with social networking media and the guild now has a Facebook page and an e-mail marketing program.

“The Okanagan Artisans Guild is committed to its stewardship of the old crafts, and the artisans which are keeping them alive.  There is a demand for locally handmade products and the quality of our annual show is well-known,” said Debbee Werner, guild publicist.

“Adding social networking to our promotion will help us to reach a new audience, as well as stay connected with our already loyal supporters.”

Three information areas have been developed on Facebook.

The first is the Like Us connection, which shares information with interested Facebook parties.

The second is the Events option, where friends can let each other know their plans to attend the event, and the third area provides room for comment.

The guild has launched a competition to assist in its campaign.

Visitors to the new Facebook page will be given three opportunities to enter a prize draw for $200 at the Okanagan Artisans Guild show Nov. 25 and 26, plus $100 at the BX Creek Bar and Grill.

The annual show will be at the Best Western Plus Vernon Lodge (Friday —12 noon to 9 p.m., Saturday —9:30 a.m. to 3:30 p.m.)

“The Okanagan Artisans Guild Show & Sale is the longest running show of its kind in Vernon,” said Werner.

“The event showcases locally handcrafted work, in unique gift and other items.”

 

For more information, call Susan Richards at 250-545 4757 or visit www.okanaganartisansguild.com or www.facebook.com/OkanaganArtisansGuild.