Backpack charity benefits from Curves food drive

The 2013 Curves 15th annual food drive brought in more than the anticipated 100,000 donation goal

While feeding the need of women seeking a healthy lifestyle, Curves and its members are also feeding the need of less fortunate families and individuals.

Curves International recently announced the 2013 Curves 15th annual food drive across the U.S. and Canada brought in more than the anticipated 100,000 donation goal, confirming that the company will donate ten per cent of March 2013 profits to national charity Blessings in a Backpack.

Blessings in a Backpack is a non-profit organization that ensures that impoverished elementary school children are fed on the weekends throughout the year. The annual food drive invites members across the U.S. and Canada to donate bags of non-perishable food or cash to support their local community food bank.

Additionally, for the first time in the history of the food drive, Curves pledged to make a donation to a national charity if a certain contribution goal was met.

“We couldn’t be more proud of our clubs and members. The contributions for 2013 bring the total amount of contributions made since the food drive’s inception to roughly 77 million pounds of food,” said Mike Raymond, vice-president of marketing for Curves.

“The Curves food drive allows our franchisees and members the opportunity to help local communities, and they do so with generosity and pride.

“I am also thrilled to present Blessings in a Backpack with a donation on behalf of our members and club owners.”

Examples of Curves generosity – and creativity – spanned the country, including in Vernon.

“We would like to thank the community for their continued support,” said Angela Yablonski, Curves Vernon owner.

“This is what the Curves community is all about,” Raymond continued. “We’re feeding the need of women seeking a healthy lifestyle, and we’re also feeding the need of our local communities.”

 

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