As wildfires continue to destroy property and force residents from their homes in Rock Creek and Oliver, B.C. Liquor Store customers can now support Red Cross relief efforts for fire victims by donating in stores throughout the province.
To help those impacted by wildfires, the Red Cross asked B.C. Liquor Stores to join their relief efforts.
This includes providing evacuees with immediate needs such as blankets, food and water, reuniting residents with family members, and assisting with longer-term needs such as replacing equipment to return to work and helping with rent.
“This is a tremendously stressful and difficult time for those impacted by the wildfires in the southern Interior,” said Kimberley Nemrava, Red Cross provincial director for B.C. and Yukon.
“Recovering from a disaster is usually a long and expensive journey, so we are very thankful for the support of the B.C. Liquor Distribution Branch and all its stores and customers who help their neighbours when they’re hit by a disaster.”
Customers can make donations of $2 or $5 – or multiples thereof – at checkouts in 196 B.C. Liquor Stores provincewide.
B.C. Liquor Stores customers and employees have supported Red Cross disaster relief for humanitarian crises at home and abroad since 2003, when stores first collected donations to support victims affected by catastrophic wildfires raging that summer in the province.