A blizzard has been forecast for Thursday, and it promises to be a sweet one.
Participating Dairy Queen restaurants across B.C. will be serving fans Blizzard Treats for the 12th annual Miracle Treat Day in support of Children’s Miracle Network.
Full proceeds from every Blizzard Treat sold in B.C. support B.C. Children’s Hospital, one of 14 children’s hospitals across Canada supported by Children’s Miracle Network.
In 2013, Dairy Queen locations throughout British Columbia raised over $379,000 for B.C. Children’s Hospital. Dairy Queen Canada’s national fundraising goal for this year is $3.2 million.
Tony Lourenco, owner of Vancouver’s Fraser Street Dairy Queen, is also father to teen Lindsey Lourenco, a B.C. Children’s Hospital patient who passed away in March 2013 after a five-year battle with cancer.
“B.C. Children’s Hospital is very close to our family’s heart, and we are proud to be a part of Miracle Treat Day every summer,” he said.
“We encourage everyone to enjoy a Blizzard Treat on Thursday in support of B.C.’s kids.”
This year marks the 30th anniversary of the partnership between Dairy Queen and Children’s Miracle Network.
Since the partnership began in 1984, Dairy Queen has become a top contributor to Children’s Miracle Network with $100 million raised to date in support of sick and injured children across North America.
For more information about Miracle Treat Day, visit MiracleTreatDay.ca.