Campaign urges HIV testing

The Interior Health Authority has launched a new campaign encouraging all adults to get tested for HIV.

The Interior Health Authority has launched a new campaign encouraging all adults to get tested for HIV.

The “My Health Is Sexy” campaign uses intimate images to convey the message that knowing your HIV status is an important part of a healthy sex life and a good relationship. Campaign materials include a website (www.MyHealthisSexy.com), as well as social media and print materials.

“Expanding HIV testing and treatment has proven to be the best way forward to fight HIV and AIDS,” said Dr. Perry Kendall, provincial health officer.

“Innovative testing campaigns like this will help ensure we reach as many people as possible and engage them in the care they need.”

In B.C., it is estimated that about 3,500 are people living with HIV and are unaware of their status.

Today, people living with HIV and receiving treatment can expect to live longer, healthy lives free of symptoms. In fact, research has shown that an early diagnosis in combination with sustained antiretroviral therapy means HIV-positive people can expect to live up to an additional five and a half decades. In addition, sustained treatment can greatly reduce the likelihood of HIV transmission.