Canadian Tire gets kids in the game

One in three Canadian families cannot afford to enrol their children in organized sport or recreation activities because of financial barriers (Ipsos-Reid 2009).

For 16-year-old Abigail, her family’s limited budget was stretched by a parent illness that required travel across the province for treatment.

“It was tough to explain to her why we couldn’t afford to have her in basketball for the next season,” said Abigail’s mom, Carrie Fogg. “The last thing we wanted was to keep her off the court because she just loves playing ball and finds such joy in it.”

Therefore Canadian Tire has stepped up to give kids like Abigail a jumpstart into sports.

Customers are encouraged to lend their support by shopping at Canadian Tire on Saturday: national Jumpstart Day.

In Vernon, the Boys and Girls Club members will wash your car from 10 a.m. to 3 p.m. for $5 with all proceeds going to Jumpstart.

There is also a radar pitching cage, bouncy castle, freezie sale and draw to win a bike for anyone who makes a donation.

For every $1 you donate, Canadian Tire will donate $2 to help financially disadvantaged kids participate in organized sport and recreation through the Canadian Tire Jumpstart program.

You can also visit any Mark’s on May 28 to help kids have a sporting chance and celebrate Jumpstart Day.

For every purchase made, Mark’s will donate $1 to help financially disadvantaged kids participate in organized sport and recreation through the Canadian Tire Jumpstart program.

Kids who are able to participate in organized sport and recreation, outside of school hours, gain many short and long term benefits including: increased self-esteem, greater self-confidence, leadership skills, and better grades.

“Participation equips a child for life and the benefits of play go far beyond their childhood years,” said Nicole Forrester, Olympian and the reigning Canadian champion in the high jump. “Programs like Canadian Tire Jumpstart are dedicated to removing barriers so financially disadvantaged children can participate in organized sport and recreation.”

Despite the financial hardships many Canadian parents are facing, there is a way to get kids into the game, no matter what barrier.

By covering the cost of registration, equipment and/or transportation, Canadian Tire Jumpstart has helped more than 315,000 children like Abigail get in the game.

“On the court she gets to work out things that are overwhelming for her,” said Abigail’s mom. “She found some happiness in a really tough time. She has a gift and Jumpstart has helped in the development of that gift.”


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