Shoppers will be able to identify B.C. foods for family meals, school snacks and even pet food, as a result of a branding program the B.C. Food Processors Association (BCFPA) is developing through $65,000 in Buy Local Program funding.
The BCFPA is developing both in-store and web materials to help shoppers recognize and choose the wide range of products their members make in British Columbia.
More than 130 BCFPA members produce thousands of products that can add local flavours and adventure to dining options.
“This province has an incredible range of local, high-quality, food options and the Buy Local Program is all about making it easier for folks to identify them and support local products and jobs,” said agriculture minister Pat Pimm. “The BCFPA project will lead to new opportunities for B.C.’s food processors, and help consumers choose B.C. foods every day of the year.”
Products that consumers will be able to identify include baked goods, beverages (including beer, coffee and wine), dairy, meat and seafood, fruit and vegetable products, ethnic specialties with global flavours, natural health products and pet food.
The BCFPA will launch the program in multiple locations throughout the province this fall.
The Buy Local program offers successful applicants matching funds up to $100,000 to launch or expand local food marketing campaigns.