The Greater Vernon Chamber of Commerce has joined a campaign urging consumers to think local.
Yellow Pages started the movement to recognize Nov. 29 as Shop the Neighbourhood Day. The date is between Black Friday and Cyber Monday.
“The campaign is meant to reinforce the benefits to the local economy by shopping in your neighbourhood rather than purchasing something online from another region or country,” said GVCC president Jaron Chasca.
The chamber of commerce’s efforts included promotion of the campaign through social media and other communication channels.