Credit union gives back

Valley First will donate more than $20,000 to organizations throughout the region

The season of giving is alive and well at Valley First Credit Union as its 500 employees are once again reaching deep into their pockets to support and give back to their communities.

Continuing its long-standing tradition of seasonal giving, Valley First will donate more than $20,000 — three-quarters of which is contributed by employees — to support families, food banks, animal shelters, the United Way and many more community organizations across the Okanagan, Thompson and Similkameen valleys.

“The holiday season is all about coming together and spending time with friends and family,” said Valley First president Paulette Rennie.

Among Valley First’s initiatives this year:

Every payday Friday, employees make small donations for the privilege of dressing casually. In December, each Valley First location donates its collected funds to an organization of its choice. This year, Valley First’s branches will donate more than $14,000 to community organizations.

Through the newly introduced Angel Tree program, where Valley First employees and members buy a Christmas treat for those less fortunate, more than 60 gifts were purchased for children and seniors. Valley First continues its tradition of donating the money it would normally spend on greeting cards to food banks in every community across its service area – a total of $5,000 this year.

In addition, Valley First will continue to support local food banks through the Feed the Valley initiative and its partnership with the annual Be an Angel campaign.