Paul Hollands (left)

Paul Hollands (left)

Cruisin’ to new event record

Canadian car enthusiasts have helped raise a record amount in support of the Multiple Sclerosis Society of Canada.

Canadian car enthusiasts have helped raise a record amount in support of the Multiple Sclerosis Society of Canada.

A&W Food Services of Canada Inc. is proud to announce that its fourth annual Cruisin’ for a Cause Day, which took place Aug. 23, raised $1.25 million in support of the journey to find a cure for Multiple Sclerosis.

Cruisin’ for a Cause Day took place across the country, including at Vernon’s two A&W locations and in Armstrong and Lake Country.

“When our partnership with A&W began four years ago, we had no idea how much Cruisin’ for a Cause would grow, or how much impact it would have in communities across the country. This year, over 750 A&W restaurants teamed up with us to make this day a success, and help us raise awareness and funds on behalf of Canadians living with multiple sclerosis,” said Yves Savoie, President and CEO, MS Society of Canada. “Thank you to the entire A&W family for their commitment to further MS research and to help support those touched by MS.”

A&W restaurants across Canada helped raise funds through the sale of cut-outs, customer contributions and donations of $1 from every Teen Burger sold on Aug. 23.  Cruisin’ for a Cause raised both funds and awareness of multiple sclerosis through a variety of events including classic car gatherings, retro music, car hop service and car hop relay races, and Great A&W Root Bear visits.

In total, Cruisin’ for a Cause Day has raised more than $3.3 million over the past four years to help end MS in communities across the country.

Canada has one of the highest incidence rates of multiple sclerosis in the world, making research and support for people with MS and their families critical. Multiple sclerosis is the most common neurological disease of young adults in Canada and affects from 55,000 to 75,000 Canadians.

“The ongoing enthusiasm and commitment to this very important cause has been outstanding,” said Paul Hollands, A&W president and CEO. “On behalf of A&W, I would like to thank and congratulate all of our customers, staff, franchisees, car clubs, the MS Society and other supporters across Canada who helped us reach this significant goal.”