An annual tradition aimed at cooling down customers in support of kids gets underway Thursday.
Dairy Queen’s 11th annual Miracle Treat Day will see proceeds from every Blizzard sold donated to BC Children’s Hospital.
Tony Lourenco, owner of the Fraser Street Dairy Queen in Vancouver, is also father to Lindsey, who battled cancer at BC Children’s Hospital for more than five years, and passed away in March. He knows first-hand that the annual fundraiser is a win-win for all involved.
“Our fans get to enjoy delicious Blizzard treats and we all get to help children in our community who need it most with a donation to our local Children’s Miracle Network member hospital, BC Children’s Hospital.”
Since 1984, Dairy Queen stores have raised more than $97 million through such fundraising efforts.