Pedestrians and drivers are urged to do their part to stay safe.
ICBC has launched its annual pedestrian safety campaign with the B.C. Coroners Service, B.C. government and police.
“For pedestrians at intersections, making eye contact with drivers is key to reducing their risk, as 75 per cent of crashes involving pedestrians occur at intersections,” said Lindsay Matthews, ICBC’s director responsible for road safety.
“Drivers must be extremely cautious at intersections – take the extra time to look for pedestrians before turning, avoid all forms of distraction and be ready to yield.
“So whether driving or walking, everyone has a role to play to keep pedestrians from getting injured.”
Almost two times more pedestrians are injured in crashes from November to January compared to June to August as the weather changes and daylight hours decrease.
The top contributing factors attributed to drivers in crashes with pedestrians are: distraction, failure to yield the right of way and weather.
Drivers should take extra time to look for pedestrians before turning, avoid distractions and be ready to yield.
Pedestrians can help stay safe by making eye contact, wearing bright and reflective clothing, and staying focused on the road.
ICBC is distributing free safety reflectors and tips to pedestrians with the help of community policing volunteers and other local partners throughout B.C.