While attitudes toward drinking and driving have changed considerably over the years, 86 lives are still lost every year in B.C., representing more than a quarter of all car crash fatalities.
That’s why the provincial government, police and ICBC are urging drivers to plan ahead and make smart decisions to get home safely this holiday season.
“Whether you’re attending a holiday get-together or meeting friends to watch a game, take your turn as the designated driver, call a taxi or take transit,” said Mark Blucher, ICBC president.
CounterAttack roadchecks will be set up by police across the province to keep impaired drivers off our roads throughout December.
ICBC is helping to prevent impaired driving this December with an education campaign, funding for CounterAttack roadchecks and promotion of designated drivers with businesses, sports facilities and community groups.
“We’ve made significant progress but too many people are still losing their lives due to impaired driving,” said Suzanne Anton, justice minister.
“CounterAttack remains a key part of our provincial enforcement strategy and further reducing crashes involving alcohol and drugs makes our roads safer for British Columbians.”
On average, 29 people are killed in crashes involving impaired driving in the Southern Interior every year.