Fruitful 75 years celebrated

BC Tree Fruits celebrates 75th anniversary

Apples, cherries, peaches, and many other fruits grown in the Okanagan are blowing out their candles as BC Tree Fruits celebrates a milestone birthday.

Seventy-five years ago, on July 21, 1936, a group of dedicated farmers came together with a goal to provide the finest tree fruits worldwide. From that first planted seed grew a co-operative of 800 producers that continues today.

The BC Tree Fruits name and iconic leaf logo are a welcome and familiar sight, synonymous with the finest tree fruits to be found on and from the earth. More than just trademark apples, BC Tree Fruits are celebrating the other fruits they produce annually including: pears, cherries, apricots, nectarines, peaches, and prune plums. Each piece of fruit with the trademark leaf logo on it signifies it was grown under BC Tree Fruits strict quality control that has been implemented through the generations of local farmers.

“We’re proud to be a leader supplying fresh delicious BC Tree Fruits products throughout Western Canada and thank our loyal consumers for their growing support over the past 75 years,” said Rick Austin, director of sales and marketing for BC Tree Fruits.

To celebrate the anniversary, BC Tree Fruits will be hosting a reception in the Okanagan orchard’s back door amongst growers, supporters, families, politicians and media. The event will be hosted in conjunction with the Kelowna museum and held at the Laurel Packinghouse on Aug. 4 from 5 to 8 p.m. The Kelowna Museum will also have a photo exhibit showcasing BC Tree Fruits and the growers throughout the decades.