Canadians poured in record support in the drive to end multiple sclerosis during A&W’s sixth annual Cruisin’ to End MS day.
A&W Canada and the MS Society of Canada thank Canadians for their outstanding support, which will see $1.45 million benefit Canadians affected by the disease.
Cruisin’ to End MS Day (Aug. 21), saw $1 from every Teen Burger sold across the country donated to the MS Society, in addition to funds collected in donation mugs, through the sales of paper cutouts, and online giving.
A&W also donated $1 for every RSVP to the A&W Cruisin’ to End MS event on Facebook and every tweet or retweet with the hashtag #CruisinToEndMS. This was a hugely popular element in this year’s campaign boosted by support and a visit to the A&W restaurant in Whitehorse — and related tweet — from Prime Minister Stephen Harper.
“Through our partnership with the MS Society, we are extremely pleased to help raise awareness about multiple sclerosis, which affects 100,000 Canadians and their families, and to support important research and programs aimed at ending MS,” said Paul Hollands, president and CEO, A&W Food Services of Canada.
“On behalf of A&W, I would like to thank and congratulate all of our operators, employees, customers, car clubs, the MS Society, and others across Canada who supported us to make this campaign the biggest yet.”
More than 800 A&W restaurants across the country, including Vernon, hosted Cruisin’ to End MS events, including classic car and hot rod gatherings, music, car hop service, A&W Root Beer chugging contests, and visits from the Great A&W Root Bear.
“Each year we are amazed by the support we receive through A&W Cruisin’ to End MS and are proud of this important partnership,” said Yves Savoie, president and CEO of the MS Society of Canada.
“The event wouldn’t be possible without the support of individuals across our great country who come together for this common cause – a cause that affects all Canadians.”