Grocer focuses on feeding those in need

The Holiday Food Drive is being held at Real Canadian Superstore in Vernon

Did you know that on average more than 450 households – children make up 32 per cent of these households – rely on the Vernon food bank each month? This same time last year, 778 families applied for Christmas hampers.

During the holidays we spend more time together cooking in the kitchen or gathered around the dining-room table than we do during any other season. But many Canadians are focused on food for another reason – they don’t have enough. That’s why Loblaw is urging people to extend “Giving Tuesday” and donate to the annual Holiday Food Drive, held at Real Canadian Superstore in Vernon. If every Loblaw customer donated one item this holiday season we could help provide food to the 841,191 Canadians that turn to food banks every month.

The Loblaw Holiday Food Drive is underway until Dec. 24.

Some of Vernon food bank’s most-needed items this holiday season include:

Peanut butter

Baking supplies

Tomato products (diced, sauce, etc.)


Pasta (dry and canned)




Soaps (hand, dish, shampoo / conditioner)

Csustomers are being asked to make a donation of two items to their local food bank at the Real Canadian Superstore.

The retailer is also asking customers to share a picture of their donation with the hashtag #donate2items in an effort to get the entire province involved.