Lake Country website earns top recognition

A website promoting Lake Country has been recognized officially.

A website promoting Lake Country has been recognized officially.

Okanaganway.ca has won a Hermes Creative Award in the website overall/government category. The winning submission was entered by Reputations|Social, the public relations firm contracted by the District of Lake Country to help build a new brand identity for the community.

“The district wanted to advance a tourism marketing and economic development strategy that would speak to residents, investors and tourists” said Mark Koch, Lake Country’s director of planning and development.

“And we are very pleased with the feedback received from the community on the outstanding work done by the Reputations team in consultation with staff and community stakeholders.”

The award acknowledges the excellence of the high-impact, visual website that conveys the region’s natural surroundings and community life.

The website is linked to a range of social media profiles, allowing social media and the website to work in tandem to build new audiences and actively participate in relevant conversations online.

The Hermes Creative Awards are administered by the U.S.-based Association of Marketing and Communications Professionals.