This year, for the first time in Canada, British Columbians can use their mobile phones to text donations to the Royal Canadian Legion’s poppy funds.
“This year we’ve added a new and easy way for you to give,” said Jim Howard, with the legion.
“You simply text the word poppy to 20222, reply yes to confirm and a $5 donation will be added to your mobile phone bill. We receive 100 per cent of the donation.”
The mobile giving program is part of a brand revitalization project at the Royal Canadian Legion’s B.C. command.
Executive director Inga Kruse says the legion is giving its brand a facelift that includes the introduction of new technology and new, more modern ways for supporters to remember, join and give.
“We want people to know we’re more than a social club. Any Canadian over the age of 18 can join the legion — you don’t have to be ex-military,” she said.
The legion in B.C. has 65,000 members, contributes $6.5 million to community programs each year and legion members volunteer more than 600,000 hours annually.