Legion moves into texting-era with poppy donations

Support the Royal Canadian Legion's poppy campaign by texting in donation

This year, for the first time in Canada, British Columbians can use their mobile phones to text donations to the Royal Canadian Legion’s poppy funds.

“This year we’ve added a new and easy way for you to give,” said Jim Howard, with the legion.

“You simply text the word poppy to 20222, reply yes to confirm and a $5 donation will be added to your mobile phone bill. We receive 100 per cent of the donation.”

The mobile giving program is part of a brand revitalization project at the Royal Canadian Legion’s B.C. command.

Executive director Inga Kruse says the legion is giving its brand a facelift that includes the introduction of new technology and new, more modern ways for supporters to remember, join and give.

“We want people to know we’re more than a social club. Any Canadian over the age of 18 can join the legion — you don’t have to be ex-military,” she said.

The legion in B.C. has 65,000 members, contributes $6.5 million to community programs each year and legion members volunteer more than 600,000 hours annually.